LEBANON, PA. August 2, 2017 – Regupol America a leading manufacturer in sports and athletic flooring products, has announced a two-year sponsorship with CrossFit Inc. as “The Official Flooring of the CrossFit Games”.
The official sponsorship runs through July 2019 and solidifies Regupol’s nine year relationship with the CrossFit Games. “We are thrilled to continue and formalize our relationship with the CrossFit Games and we support the growth and participation of this sport” said John Aten, vice president of sales and marketing, Regupol America. “We supplied flooring to the CrossFit Games flooring for nine years starting back in Aromas, CA then to Carson, CA and now to their new venue in Madison, WI. We are a sports flooring company and we understand the dedication, commitment and training needs of the CrossFit athletes; the CrossFit Games allows us to have world class CrossFit athletes compete on our flooring in their biggest event of the year.“
About Regupol America:
Regupol America LLC, is the United States subsidiary of German-based, BSW (Berleburger Schaumstoffwerk GmbH), is a third generation company founded in 1954. Headquartered in Lebanon, PA, the inventor of recycled rubber flooring manufactures sports and athletic training flooring, multi-purpose surfaces, and full line of acoustic underpayments and complimentary products. Regupol also offers state-of-the-art track & field surfaces that provide superior traction, uniformity and comfort – and meet stringent performance standards under IAAF guidelines. The company uses over 115 million pounds of recycled rubber in the manufacturing process. More than 110 million square feet of product is sold each year, with distribution in over 100 countries. Made of 100% post-consumer tire rubber, post-industrial EPDM rubber and additional renewable resources, Regupol America uses the finest raw materials and state of the art manufacturing. The portfolio of products withstands the most intense use, ensuring outstanding performance. Usain Bolt, the fastest man in the world endorses Regupol® tracks due to his record setting accomplishments at the 2009 Berlin World Championships. For more information about recycled rubber flooring, tracks, turf underlayment, and acoustics, visit www.regupol.com
CrossFit is a fitness regimen developed by Greg Glassman over several decades. Glassman, CrossFit’s Founder and CEO, was the first person in history to define fitness in a meaningful, measurable way: increased work capacity across broad time and modal domains. He then created a program specifically designed to improve fitness and health.
CrossFit is constantly varied functional movements performed at high intensity. All CrossFit workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing and more. These are the core movements of life. They move the largest loads the longest distances, so they are ideal for maximizing the amount of work done in the shortest time. Intensity is essential for results and is measurable as work divided by time—or power. The more work you do in less time, or the higher the power output, the more intense the effort. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness.
The community that spontaneously arises when people do these workouts together is a key component of why CrossFit is so effective, and it gave birth to a global network of CrossFit affiliates that number over 13,000. Harnessing the natural camaraderie, competition and fun of sport or game yields an intensity that cannot be matched by other means.
The CrossFit Games are the world’s premier test to find the Fittest on Earth™. They are world-renowned as a grueling test for the toughest athletes on Earth as well as a thrilling experience for spectators. Since its inception in 2007, the CrossFit Games have become “one of the fastest growing sports in America,” according to Forbes.
The Games are a playing field where the fittest athletes are given a chance to distinguish themselves through consistently exceptional performances. In a single weekend, the CrossFit Games test athletes’ capabilities across broad time and modal domains. A wide variety of different events are intentionally included. In order to be satisfied that the CrossFit Games winners are truly the Fittest on Earth, we need to be confident the champions would also win other good tests of fitness.